PROFILE

「芽生える服」

ときめきが萌芽する、一歩踏み出すきっかけとなるドレス。
媚びない、自分らしいパーティードレス。

子供とときめきを共有できるアイテムも。

DESIGNER

石田萌
慶應義塾大学文学部美学美術史専攻、エスモード・ジャポン東京校卒業
第86回装苑賞佳作1位、第11回YKKファスニングアワード優秀賞受賞
株式会社BIGIにてレディースの企画を経験し、出産を機に退職
2019年春夏シーズンから『HOUGA』をスタート

Moe Ishida
Designer of HOUGA

In 2011, she graduated from Keio University in Tokyo, Japan with diploma of literature, major of Art History. 
While attending the university, she studied fashion design at ESMOD JAPON in Tokyo, and finished it in 2012. 
She won 11th YKK FASTENING AWARDS in 2011 and got an horrible mention at 86th SOEN AWARDS which is the most prestigious competition for younger fashion designer in Japan in 2012.

She launched her own fashion brand “HOUGA” with 2019S/S collection. 
HOUGA is a brand based in Tokyo, Japan focusing on making a “party dress”.  
Wearing party dress for her is a good memory of her childhood. In her memory, she was encouraged and she liked to talk with her friends as she wore her favorite dress. 
The name of brand, HOUGA, stands for her Japanese name “Moe” meaning of sprouting and arising.  
She has been making well silhouette dress. She is also developing deformable 2 ways party dress for women as well as like for daughter and son.