“Unbirthday Party Dress”


―The story of the country, vague but certainly exists somewhere.



Moe Ishida
Designer of HOUGA

In 2011, she graduated from Keio University in Tokyo, Japan with diploma of literature, major of Art History. 
While attending the university, she studied fashion design at ESMOD JAPON in Tokyo, and finished it in 2012. 
She won 11th YKK FASTENING AWARDS in 2011 and got an honorable mention at 86th SOEN AWARDS which is the most prestigious competition for younger fashion designer in Japan in 2012.

She launched her own fashion brand “HOUGA” with 2019S/S collection. 
HOUGA is a brand based in Tokyo, Japan focusing on making an “Unbirthday party dress”.  
Wearing party dress for her is a good memory of her childhood. In her memory, she was encouraged and she liked to talk with her friends as she wore her favorite dress. 
The name of brand, HOUGA, stands for her Japanese name “Moe” meaning of sprouting and arising.  
She has been making well silhouette dress. She is also developing deformable 2 ways party dress for women as well as like for daughter and son.