We will be holding a pop-up store at Rita's Diary , a select shop in Matsuya Ginza that carries HOUGA.

In addition to items from the Autumn/Winter 2023 collection, we will also be releasing a new Autumn/Winter collection exclusively for Rita's Diary .

This season's item, the night melton coat, has been arranged in a long length and is available in two colors, dark navy and white.

The lylee dress will also be released in a polka dot pattern exclusive to Rita's Diary.

In addition, customers who spend 50,000 yen or more (tax included) during the event will receive a free acrylic keychain as a novelty.

Please take this opportunity to visit us.

Matsuya Ginza 3F Rita's Diary

Dates: Wednesday, October 11th - Tuesday, October 24th
Business hours: 11:00 - 20:00
*15th and 22nd: 11:00 - 19:30
Address: 3-6-1 Ginza, Chuo-ku, Tokyo [ map ]
Tokyo Metro Ginza Line, Marunouchi Line, Hibiya Line "Ginza Station" Exit A12

[ instagram ] @matsuyaginza_rita