We will be holding a pop-up store at Rita's Diary , a select shop in Matsuya Ginza that carries HOUGA.

Clothes don't lose their value just because the season is over.
What if we could give new life to our archive collection?

This time, we are thinking about the sustainability of such fashion together with Rita's Diary at Matsuya Ginza, and will be releasing a recolor collection on Wednesday, April 26th, in which past archives have been piece-dyed to give them a new life .

The dyeing was carried out at Uchida Dyeing Factory in Hakusan, Tokyo.

Archive dresses were dyed in a variety of colors and materials, resulting in dresses with a unique look for each one.

In a society where new things are always in demand and things are changing rapidly,
I hope this will provide an opportunity to reconsider the value of clothing.

I cherish the sense of what is good for me and hope that the clothes I make will be something I will cherish for a long time to come.

Be sure to find that special one.

We look forward to seeing you all.

Matsuya Ginza 3F Rita's Diary

Dates: Wednesday, April 26th - Tuesday, May 9th
Business hours: 10:00 - 20:00
Address: 3-6-1 Ginza, Chuo-ku, Tokyo [ map ]
Tokyo Metro Ginza Line, Marunouchi Line, Hibiya Line "Ginza Station" Exit A12

[ instagram ] @matsuyaginza_rita