This time, we will hold a POP-UP STORE at Matsuya Ginza's select shop Rita's Diary , which handles HOUGA.

Clothes don't lose their value just because the season has passed.
If you could reborn the past archive collection.

This time, considering the sustainability of fashion as Matsuya Ginza's Rita's Diary, we will release a recolor collection that has been reborn by dyeing past archives from April 26 (Wednesday).

Dyeing is carried out at the Uchida dyeing factory in Hakusan, Tokyo.

Dyed archive dresses of various colors and materials to complete dresses with different expressions one by one.

In a rapidly changing society where new things are always sought,
I hope that it will be an opportunity to reconsider the value of clothes.

Cherish the feeling that you think is good, and hope that it will become clothes that you will cherish for a long time to come.

Please find a special one and take a look.

We look forward to welcoming you.

□Matsuya Ginza 3F Rita's Diary

Date: April 26 (Wed) - May 9 (Tue)
Business hours: 10:00 - 20:00
Address: 3-6-1 Ginza, Chuo-ku, Tokyo [ map ]
Tokyo Metro Ginza Line, Marunouchi Line, Hibiya Line "Ginza Station" Exit A12 directly connected

[ instagram ] @matsuyaginza_rita

Back to blog