Spring / Summer 2024 "NAUGHTY CLUB"

"When life gives you lemons, you make lemonade."

A club where you can be the most mischievous version of yourself that you don't even know you are yet.
A new spring/summer collection themed around this theme.

The Collection LOOK and Collection MOVIE will also be unveiled for the first time at the event venue.

Not only will you be able to get your hands on the new SS24 items, but we will also be selling the AW23 collection and archive items.

We will also be holding instant photo shoots at the venue.

Please come and try on the new collection, or wear your own HOUGA clothes or favorite clothes.

If you don't often have a chance to wear your favorite clothes, take this opportunity to have fun dressing up with everyone!

This time, customers who spend a total of ¥50,000 or more (tax included) will receive an original keychain on a first-come, first-served basis.

We plan to offer ice-cold lemonade that goes perfectly with this season's collection.

All the HOUGA staff are looking forward to seeing you!


Date: Saturday, September 2nd 11:00 - 20:00
September 3 ( Sun ) 10:30 - 18:00
Address: OPRCT 1-29-10 Uehara, Shibuya-ku, Tokyo
(Oplect)  [ map ]
1 minute walk from the South Exit of Yoyogi-Uehara Station

*Please go up the stairs to enter the venue.